Confident woman smiling in a modern office setting with colleagues at work.

Beyond ROI: Leading eCommerce and Digital Teams with Empathy and Results

ByTatiana Ceballos

Let’s get something straight: leadership in eCommerce isn’t just about hitting numbers. Sure, we love a strong ROAS and conversion rate as much as the next marketer—but if your team is burned out, siloed, or stuck in execution mode without vision, that ROI is standing on shaky ground. After 15+ years working across eCommerce, digital…

White Ipad - Hyperlocal social media marketing

Hyperlocal Social Media: Why It’s About to Change Your Local Engagement Game Forever!

ByTatiana Ceballos

We’re living in a digital age where social media isn’t just a “nice-to-have” – it’s a necessity. Remember the days when you’d just post a photo of your lunch and hope for a few likes? Well, those days are long gone. Now, it’s all about being strategic, being relevant, and most importantly, being local. Enter…