Let’s be honest. Digital marketing looks easy on a slide deck. You map out the funnel, assign some KPIs, launch a few ads, track performance in a pretty dashboard… and then reality hits.Performance stalls. CAC creeps up. Engagement drops. And suddenly, everyone’s asking, “What’s wrong with the strategy?” After 15+ years leading digital campaigns across…
Let’s get something straight: leadership in eCommerce isn’t just about hitting numbers. Sure, we love a strong ROAS and conversion rate as much as the next marketer—but if your team is burned out, siloed, or stuck in execution mode without vision, that ROI is standing on shaky ground. After 15+ years working across eCommerce, digital…
Powered By Calculator Academy Alright, let’s get straight to the point. You’ve probably heard of Click Through Rate (CTR) if you’ve dipped your toes in the vast ocean of digital marketing. If not, well, it’s high time you did. CTR is like the pulse of your ad campaign. It tells you if your ad is…
So, you think you’ve got the digital world figured out? Think again. The digital realm is like that ever-evolving beast in your favorite sci-fi movie. Just when you think you’ve tamed it, it morphs into something new. But don’t sweat it; we’re here to break down the art of digital growth without the usual jargon…
The Real Deal with Shopify You’ve probably heard of Shopify, right? That flashy name that keeps popping up whenever someone mentions starting an online store. It’s like that popular kid in school that everyone either wants to be friends with or is skeptical about. So, what’s the deal with Shopify? Is it the real MVP…