About

Hi, I’m Tatiana—though friends call me Tati.
With over 15 years of experience in e-commerce and digital marketing, my journey has taken me from the vibrant streets of Colombia to the serene landscapes of New Zealand, and now to the dynamic digital scene in the United States.

Welcome to my personal blog—where 15+ years of experience in eCommerce and digital marketing meet the real, raw lessons of personal reinvention. This isn’t just a portfolio of wins; it’s a living journal of strategy, growth, and everything in between. Buckle up.

From leading global digital teams to decoding the ever-evolving world of brand storytelling, I’ve been in the trenches and at the table. And while the job titles matter, the real power lies in the behind-the-scenes journey—the pivots, the failures, the breakthroughs.

Here, I share what’s shaped me: insights on online marketing, smart business tools, productivity hacks, AI trends, and financial wellness for modern professionals. Expect a mix of real talk and actionable advice, always with the goal of helping you grow—both professionally and personally.

This digital world moves fast. But if you’re ready to evolve with it (and have some fun along the way), you’re in the right place.

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Tatiana Ceballos

Digital & Ecommerce Marketer

 Originally from Colombia, I took a bold leap 11 years ago and landed in New Zealand—an unexpected chapter that completely reshaped my worldview. That move didn’t just change my zip code; it added a fresh, Kiwi lens to everything I do.
These days, I’m based in the U.S., still chasing digital dreams—but my favorite role of all? Being a mom. Nothing beats the dance parties, belly laughs, and everyday magic I share with my daughter and partner. Life’s full of plot twists, and I’m all in for every single one.

My Story

Keep reading if you want to know how I ended up here 🙂

This is my little family!

I’m originally from Medellín, Colombia. Fresh out of university with a degree in Advertising and PR, I dived headfirst into agency life, collecting experience (and caffeine-fueled stories) across marketing, events, and PR.

Eventually, I launched my own business running high-profile brand activations for top Colombian companies. But in 2012, life took a bold turn: my husband suggested we swap the Colombian hustle for the calm of New Zealand. Tempting, yes—but I didn’t speak a word of English.

We packed up our lives, moved across the world, and I started from scratch—learning the language, the culture, and building a new career. A personal blog helped me break into New Zealand’s digital marketing scene, leading to roles in eCommerce and online growth for brands in health, fashion, and home.

In 2018, I launched my own digital academy, helping coaches and consultants grow online. Then came 2020: a pandemic and the most important job title yet—mom. I pressed pause, embraced motherhood, and when I returned, I stepped back into the corporate world as Head of eCommerce & Digital for a health and wellness brand.

Today, I’m in the U.S., blending global marketing experience with a renewed passion for writing, tech, and growth—both personal and professional. This blog is my creative outlet, my way of giving back, and a place to share everything I’ve learned (and continue to learn) along the way.

Thanks for being here.
—Tati

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